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Welcome to This Girl Can, the award-winning campaign launched in 2015 and funded by the National Lottery. We seek to tell the real stories of women who get active or play sport in the way that’s right for them, using images that show what activity really looks like in all its sweaty, jiggly glory.
This Girl Can is Sport England's nationwide campaign to get women and girls moving, regardless of shape, size and ability.
The This Girl Can campaign was developed by Sport England to promote sport amongst women. The first TV ad was aired on 12 January 2015. It was accompanied by cinema, outdoor, and social media advertising, which included a Twitter campaign using the hashtag #thisgirlcan.
We began a new chapter of our ground-breaking campaign, This Girl Can With You. Launched to address the enjoyment gap, which finds that men enjoy being active more than women, the focus is on four main action areas – Social, Suitable, Self-Affirming, and Safe – helping more women to feel that becoming active is a rewarding, pleasurable ...
Con su aclamada campaña «This Girl Can» Sport England lleva años combatiendo con firmeza la insidiosa prevalencia de mujeres dueñas de cuerpos tan esbeltos como poco realistas en las imágenes que promueven el ejercicio físico entre las féminas.
We needed to increase the number of women participating in exercise and sport, to reduce this gender gap and keep them engaged. objectives. Increase the number of girls and women taking part in sport and exercise. Change how they feel and think about exercising and playing sport.
The This Girl Can campaign provides resources, toolkits, insight and posters to help its supporters provide inclusive activities to help women get active.
